It’s all very well and good being told to eat more healthy foods such as fruit and vegetables, but it can be a wasteful and expensive exercise when you try and juggle feeding a family with time stamps and expiry dates. Very often the produce will go off in the fridge before you have time to turn it into a delicious meal, which means it has to be thrown away or fed to your pigs. You have pigs, right?

Now a new stay fresh film called Aura Pack, developed by Japanese company Belle Green Wise, promises to extend the shelf and transportation life of fruit and vegetables through a mixture of clever tech. The packaging material reduces the water evaporation that commonly occurs with wrapped produce, and by doing this it also reduces the condensation which can contribute to decay.

The film also inhibits the respiration of the produce as it degenerates (i.e. the intake of oxygen and release of CO2) making the environment more stable for the vegetable, thereby reducing bruising. The new packaging material is being marketed to both retailers and wholesalers, because it not only extends fridge life of produce by up to 3 days, but can also help deliver a stable transportation environment on sea containers and in warehouses.