There’s no shortage of free music streaming services around, led by the mighty Spotify and Pandora of course. Nowadays though, you’re more than likely paying for the service, because it looks like the music industry successfully crippled the free streaming market with some hefty royalty demands, which is OK, except you have to wonder whether the poor little indie artist ever receives any money after the lawyers have taken their cut.

Bloom FM is the latest kid on the music block, with a fancy looking free mobile phone app, which delivers a streaming music experience based on 22 million tracks. Which is a lot, right? At the heart of the service is a fairly conventional internet radio station segregated into genres, nothing really new there.

There’s a nice new music discovery feature, which is nice, and the innovative ‘library’ function lets you borrow tracks for as long as you like to download onto your phone, for a monthly fee which starts at £1 a month (which gives you 20 tracks you can borrow at a time).

After you’ve got tired of the music, you can swap them out for other more fresh tracks and you can swap stuff out as often as you like, as long as you keep paying the dosh of course. We tried the service out as a test, and at first glance it’s fun, but after a while we found the interface to be a little overly complex, and really not that intuitive. Cool swishy graphics are all well and good, but sometimes all you want is to get to your fave tracks, right?

All in all, it’s not a bad effort, and if you like bees and yellow, you’ll be over the moon with joy. The apps work on iOS and Android, and the player will also log your own tunes on the phone and play those for you too if you want. We’re not convinced that the player offers the most high quality reproduction, but we’re willing to live and let live.