Stumbled across this doozy of an eBay page whilst researching for eTrays. It’s basically best practices for optimizing your web site for search engines, a cool eBay primer. And here’s another useful page of advice.
Write good content This is probably the single most important thing you need to do if you want to be found on the web. Even if your site is technically perfect for search engine robots, it won’t do you any good unless you also fill it with good content. Yes, really!…Good content brings return visitors. Return visitors who like your content will eventually link to your site, and having lots of inbound links is great for search engine rankings, especially if those links are from highly ranked sites.