Adam Frucci’s excellent Gizmodo commentary on the recent CES show is spot on for a good number of reasons. It is, perhaps, faux gonzo journalism writ modern, but it also pinpoints a big thing that blog readers should remember – blogs are not mainstream media! It may seem obvious, despite the increasingly ‘establishment’ voice of sites like Engadget, but we are not and should not try to play by the old rules. Our voice has to be significantly different otherwise what’s the point?

If you want to read ‘professional journalism’, go buy a Wall Street Journal (or…ahem…Sunday Times), but if you want to enjoy the difference that comes from a real blogger’s voice, then be prepared for surprises, pranks and silliness, biting of hands that feed and the rest of the soup that comes from independence of spirit and an enquiring mind. That is all, thank you for listening. [Update: Brian nails it too!]

Oh, CES. You are a disgusting, bloated beast oozing everything that makes this industry horrible. Nay, everything that makes our culture horrible. Sure, to you fine readers it might look like it’s all product announcements and good times, but that’s far from the truth.